Selvedge Run N° 06

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16—18 January 2018

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Kulturbrauerei Berlin

Schönhauser Allee 36
10435 Berlin / Germany

PURE BLUE JAPAN

Pure Blue Japan, or Syoaiya has become the firm favorite of many of us denim aficionado’s because of the unique denim that goes into their jeans. This denim is the product of its environment, much like its founder Ken-ichi Iwaya is also. Iwaya-san is from the well known Okayam region in Japan and cut his teeth working in sales for the denim mills. It was not long before his love for denim inspired him to start Pure Blue Japan. At the heart of Pure Blue Japan garments is indigo, denoted by the indigo leaf emblem embroidered on all Pure Blue Japan’s garments. Iwaya-sans’ love for the indigo finds him constantly experimenting and developing new fabrics which will give the wearer a truly unique experience when wearing his jeans.

Origin

Japan

Category

Accessories
Denim