Berlin ExpoCenter City
14055 Berlin / Germany
Our Brand Criteria
Quality is at the core of our show.
With the recognition that craft and quality are at the heart of everything we do, we have sought a definition for the term in the context of a trade show. We took time and a great deal of effort to compile a list of criteria for our exhibiting and invited brands. Naturally no brand will meet all the listed criteria, however each brand will be able to relate to one or more of the points
Created with durability and timelessness in mind. Often inspired by the material; for example cotton, denim, tweed, wool or leather, and by classic styles and models from a canon of established patterns.
At the core, we mostly find brands with their own history, tradition and archive, or those following certain traditional production methods. They could also be following a specific cultural cue providing a basis for product design and manufacturing.
When possible, a closer geographic and cultural link between design and manufacturing, with, when applicable, a commitment to fair and sustainable production conditions.
Elements of crafted items or traditional methods.
Especially with regard to manufacturing methods, place of production and conditions and the origin of materials used.