Selvedge Run N° 09


02—04 July 2019

Berlin ExpoCenter City

Eingang Süd/Jafféstraße
14055 Berlin / Germany


Craft, heritage, innovation. These are the core principals on which we have built the Selvedge Run. These three words are our guiding light when it comes to curating the brands we wish to showcase, but these principals are not exclusive to clothing, shoes and accessories. They can be found in other products. With this in mind we are delighted to introduce the local hero, built in Berlin (with these bikes stopping off in Japan for a little work) BMW Motorrad to the Selvedge Run line up. BMW Motorrad share many of the qualities that we find inherent in the brands we love. With a long history dating back to 1923, a devotion to craft, dedication to innovation and an understanding of the importance of their heritage they are perfectly placed alongside our clothing and accessory brands. BMW Motorrad will be showcasing something very special indeed. Their R nineT Motorcycle, a bike with its roots deep in the BMW boxer history was created as the perfect blank canvas for customizing. BMW handed over four bikes to the very best Japanese motorcycle custom shops and let their imagination run wild. The results are as distinct as they are stunning. We are delighted that the epitome of local engineering meets the very best of Japanese custom craft at the Selvedge Run.