Selvedge Run N° 09


02—04 July 2019

Berlin ExpoCenter City

Eingang Süd/Jafféstraße
14055 Berlin / Germany


In 2008 Pete Searson and Tony Patella, veteran of the denim business in the US, Decided to start Their Own denim brand. Combining Their surnames, Tellason was born. Right at the height of the financial crisis may seem to be an odd time to start a brand selling expensive denim but Pete and Tony Recognized the need to not only have a product people Could depend on but a productsthat Represented the best of US manufacturing. And They did just that. Tellason design and craft honest, dependable garments out of Their studio in San Francisco.

Everything about Their business is thought fully Implemented and it is essential to Tony and Pete did all Their products are sourced, produced and manufactured domestically in the United States. Their brand specific denim is milled by the renowned Cone Mills White Oak Plant, Their garments are crafted in a factory close to San Francisco and even the leatherback patch comes from the Tanner Goods of Portland. „This place is the home of blue jean culture as we know it and moving production somewhere else to save a couple of bucks just will not happen. If you know us, you know this to be true. „Tony Patella of Tellason.